Last updated: 15 January 2026
This cookie policy explains how TrueRadium uses cookies and similar tracking technologies on our website to enhance your browsing experience and provide personalised services.
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how users interact with their sites.
Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a set period or until you delete them).
TrueRadium uses cookies for several purposes:
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and remember your cookie preferences. The website cannot function properly without these cookies.
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to analyse website traffic, user behaviour, and improve our services.
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember your preferences and provide improved, more personal features.
These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and advertising purposes.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion attribution | 90 days | Marketing |
| IDE | Google Ads - advertising personalisation | 13 months | Marketing |
Our website may also use third-party cookies from the following services:
We use Google Analytics to analyse website usage and improve our services. Google Analytics uses cookies to collect information about how visitors use our site. This information is used to compile reports and help us improve the website. The cookies collect information in an anonymous form.
You can opt out of Google Analytics by visiting: Google Analytics Opt-out
We use Google Ads for advertising and remarketing purposes. Google may use cookies to serve ads based on your visits to our website and other sites on the Internet. These cookies enable Google to show you relevant advertisements across the web.
You can manage Google Ads settings by visiting: Google Ads Settings
We use Google Fonts to display fonts on our website. When you visit our site, Google may collect information about your IP address to deliver the font files. This helps ensure consistent typography across different devices and browsers.
We implement Google Consent Mode v2, which allows us to respect your cookie preferences while still measuring website performance and advertising effectiveness. When you deny marketing cookies, Google services operate in a privacy-enhanced mode that doesn't use cookies for advertising personalisation but may still collect anonymous data for measurement purposes.
This technology ensures compliance with privacy regulations while maintaining the ability to improve our services and measure the effectiveness of our marketing efforts in a privacy-conscious manner.
You have several options for managing cookies on our website:
When you first visit our website, you'll see a cookie consent banner that allows you to:
You can access our cookie preferences centre at any time by clicking the "Customise" button in the cookie banner or by clicking the button below:
You can also control cookies through your browser settings. Most browsers allow you to:
Please note that blocking or deleting cookies may affect your browsing experience and some features of our website may not function properly.
For detailed instructions on managing cookies in your specific browser, please visit:
We may update this cookie policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this policy.
If you have any questions about our use of cookies or this cookie policy, please contact us:
TrueRadium B.V.
Address: Eikenlaan 56, 4853 PC Breda, North Brabant, Netherlands
Phone: +31 769679496
Email: [email protected]
Privacy Policy: View our Privacy Policy